What is the difference between pins and likes on pinterest

Below is a great example from HomeGoods. The pin image features relevant products and has a text overlay related to Easter baskets. Of course, you want to stay away from keyword stuffing. This is when you take a bunch of keywords and force them into your post. Most of the time, you end up with incoherent sentences and it sounds more like a robot wrote it than a human.

This will increase your chances of having your pin seen by users in a relevant Pinterest search. This allows you to have a description of what can be seen in your pin.

If someone who is visually impaired or otherwise using a screen-reader comes across your pin, the alt-text will be read to them so they can enjoy your content.

Your customers or supporters who visit your website and also use Pinterest might want to use Pinterest to bookmark your products, services, blog posts, or other content from your website. Rich Pins are a type of organic Pin that automatically sync information from your website to your pins.

If something on your website changes, the Rich Pin updates to reflect the change. Rich Pins are free to use and are available to anyone on Pinterest. Rich Pins can be used for products, recipes, or articles.

Product Rich Pins will include information on pricing, availability, and product information. Recipe Rich Pins include a title, serving size, cook time, ratings, diet preference, and list of ingredients directly within your pin.

Article Rich Pins automatically add the headline or title, description, and author. In the example above, you can see that this Rich Pin example includes the star ratings for the receipt, the ingredients needed, and cook time all within the pin itself. So good and one of my personal favorites! Rich Pins are especially helpful for when someone else pins a page from your website. It allows you to have some control over what is being shared and ensures that pins will be up-to-date no matter when, or who, shares them.

Make sure that you are only sharing content that links to a reputable source. Click on the pin and make sure that the website matches up and leads to a reputable source. Sometimes people will spam on Pinterest by including a link that leads to a sales pitch or other unrelated content to drive traffic to their websites. Wondering how Pinterest, and social media as a whole, fits into your bigger online marketing strategy? Check out The Download , our guide to making sense of online marketing.

Not sure where to start with marketing? The Download is the ultimate practical, step-by-step guide to online marketing. Strategic Marketing Manager at Constant Contact. Lover of learning, hockey, photography, and animals. Most Pinning happens between noon and midnight, with pm as the most active hour of the day.

Pinterest recommends that brands share seasonal content up to 45 days before a holiday or event. Sometimes Pinners even plan three to four months in advance of events. Pinners are known to generate a flurry of activity as they get into the holiday spirit. Christmas, of course, is always a major event, drawing 33 million Pinners and generating million pins every year. Create on-brand holiday content and share it with relevant keywords and hashtags.

Pinterest includes popular search terms for each event in the planner. Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.

Make sure to also link to Pinterest in the bios of your other social accounts. With the Save button , visitors can also share any image from your website on Pinterest, making them ambassadors for your brand. ELLE Germany added the Save button on their web and mobile sites and in just one month found that three times as many Pins were being shared from its site.

Doing this will also provide website analytics, allowing you to get a better sense of what visitors are saving from your website. Another way to integrate your Pinterest account with your website is with widgets. In addition to the Save and Follow button, you can embed Pins, showcase your profile, or display a board on your website. Website visitors who have Pinterest accounts will be more compelled to follow you after seeing these previews of your Pinterest content.

Much like QR codes, Pincodes are designed to help people find your company on Pinterest while offline. Pincodes can be added to business cards, brochures, print ads, packaging or any other merchandise.

A quick scan with the Pinterest camera will bring them directly to your Pinterest profile, board, or pin. If you have a social media budget to work with, Promoted Pins are a great way to increase exposure.

Your Promoted Pins will appear just like regular pins in the feeds of more Pinners. Actalike targeting will help find users that reflect the interests and behaviours of your most valuable customers.

Engagement targeting is a good way to connect with Pinners who have already engaged with your brand. From here, you can edit your profile information , add a profile picture , and more. From here, you can adjust the settings for your account , notifications , home feed , and more. In this menu, you'll be able to access various miscellaneous actions, including finding friends , making a widget , and signing out.

There are several ways to edit your boards. For example, if you want to change a board's details, like its name or description, click Edit underneath the board. A menu page will appear where you can make changes to the board's name , description , cover , and more. Once you're done making changes, click Save.

Whenever you create a new board, it will automatically become the top-most board on your profile page. To rearrange your boards, simply click and drag them to their desired locations. You can give other users permission to add pins to your boards.