How does rolex advertise

Therefore, most of the advertisements that are shown by Rolex usually feature sports personalities like Tiger Woods or Roger Federer who are the best in their respective sports. In addition, the advertisements with women in them feature sports women or actors like Ana Ivanovic. These taglines demonstrate that the appeal that the company makes for its brands ensures that the products are sold to those who strive not only for beauty of the product, which even a fake Rolex watch can deliver, but rather the pristine class of wearing a watch that is hand crafted.

The company strives to make Rolex a symbol of excellence. We leave that to the people who wear them. The tag used in their website to describe the products of Rolex is resonant of the positioning approach of the company. Therefore, the positioning strategy of the company is to project the product as luxury brand that strived for excellence.

The products that are presently marketed by Rolex can be broadly divided into three collections — Oyster collection, new collection, and Cellini Collection. This clearly demonstrates the attention to quality that the company has on each product it makes. In addition, each individual Rolex watch undergoes stringent examination and testing.

The oyster perpetual watches are made in oyster cases, and the bracelet is made of silver, oyster, and gold. The second collection is the new collection of Rolex is a new collection of chronometers with cutting age technology instilled in them to attract the new generations and retaining their old classiness. This collection has just six models and each are designed depicting a different style and taste.

Mostly these watches are fitted with precious gems and stones and others are crafted in platinum and oyster. The raw material used in designing the models makes them so valuable. The third collection is the Cellini collection.

Masters of various arts sculpted each timepiece and each come in gold or platinum cases and dials of sapphire or mother of pearl. The products of Rolex truly demonstrate the positioning of the product being successful, as they have loaded their products with beautiful and expensive metals, and stones to carve out the perfect watch. Rolex watches, truly, are a blend of art and technology. The watches sold by Rolex are priced high.

The pricing strategy goes with their promotion and positioning strategy. Further, as their products are made with very expensive raw material and they happen to be fitted with the best quality technology. The high price is equivalent to the positioning of the product as a luxury item.

Promotion plays an important role in describing the product. It is almost a means by which one can delineate to the customers what the product has to offer. What they must understand by the product and they are to expect when they buy the product.

Therefore, it helps in setting a mood of expectation and anticipation apart from creating a space in the mind of the customers for the product.

Promotions help companies to familiarize their products to the customers. However, what is promotion to a luxury brand like Rolex? The promotional strategy of Rolex is to sell the idea of the class that Rolex attaches to itself. Rolex is not promoted as just a brand, but as a way of life, as class, as society. For instance, the Oyster models of Rolex was first introduced in as the first waterproof watches and since then has clad the wrists of many famous personalities but as timeless is the brand the essence of the clean, utilitarian design of Rolex has not lost its edge.

Many believe that Rolex need not have posted any more advertisements to educate its customers for they are already advertisement with the many utilities and preciousness of the watch. This is a very true observation. Hence, Rolex has shifted its promotional strategy from educating to creating an image of luxury, class, and sophistication around its brand.

Rolex is no longer just a luxury watch but a product that is timeless. Hence, they have started projecting their products more in line of diamond as done by DeBeers for diamonds and not as any other products.

Further, Rolex categorically targets the sports or trade they want to target and have the best in the class to endorse their products. For instance, Rolex associates itself with sports like tennis, golf, yachting, mountaineers, diving, etc. In other forms of occupation, Rolex has endorsers who are actors, artists, dramatists, dancers, etc.

The television advertisements where the advertisements are placed are usually lifestyle channels or sports channels showing major sporting events like tennis and golf. Usually Rolex advertisements accompany airing of James Bond movies. Hence, the promotions are placed in such a way that they reach the target customers. Further, print advertisements of Rolex can be seen in major business magazines, newspapers, sports magazines, and high-end luxury and lifestyle magazines. The pricing of Rolex watches is entirely based on the materials and model they used in the product.

Rolex's watches are very crafty as well as elegant, made by professional skilled workers. Its watch collection is exclusive and made for people of high society. Although Rolex does not offer any kind of discount or sales to its customers, its marketing strategy is based on the manufacturing of the product. Rolex sells its products based on its mechanism of perfection and usage of distinct stones and metals.

Rolex has always been pretty enthusiastic with its campaign for the products. The company manages social media pages on Facebook, Instagram, YouTube, and others to reach out to a large audience with potential. In fact, the company has designed its logo in such a manner that it conveys the message of Rolex royalty as well as exotic nature which are clearly seen in its watches.

The brand functions with the tagline ' A Crown for Every Achievement ' which attracts great customers to the company. It sells with the vision of selling watches for people on their every achievement which needs to be cherished. Its watches are specially designed for successful people who know the value of its products.

In order to enhance sales, promotion is more of a necessity. It conveys what features and uniqueness a product carries to its customers.

Promotion strategies are very necessary to reach the customers and make them familiar with the company's products. Rolex works on its promotion strategy by defining the class it belongs to. It is promoted as a lifestyle necessity rather than as a brand. Print Advertisements in newspapers and magazines. Its promotion strategies are framed to reach out to the target audience efficiently.

Rolex manages its company and customers and works according to their elegance and styling. Rolex is remarkable when it comes to the quality and styling of its products.

It charms up the personality of people. Also it never offers any kind of discount or sales offer to the customers. Hence it can be said that Rolex follows high end exclusive pricing strategy. Rolex maintains high level of accuracy in terms of its mechanism through its in-house manufacturing plants.

Most of its watches are manufactured in Switzerland and then distribution takes place through certified dealers. Rolex believes in making personal bonding with the clients. It allows its retailers to sell at most two watches in year as it believes in maintaining its premium value. Rolex does not sell its products in smaller stores, rather it targets upscale areas. The products are available in selected and premium showrooms in order to conserve its brand value.

It also does not promote sales through internet. Though it promotes its products through its website, Rolex prefers sale only though exclusive stores. The grown of ecommerce has also seen Rolex watches been sold via online channels. Rolex company is known for aggressively promoting its watches. Staying true to themselves though they refrained from cheapening the brand by drowning potential customers in information and pushing sales.

Instead, only high-quality content can be seen on their official channels with sensible intervals. Further, the brand has been an active listener, going through mentions of the brand to see what the customers want to know, and accordingly try to inform them. In the social media age, we have also been able to see a more acute change of the message the brand wishes to provide. Their timepieces are marketed as a set milestone one reaches in the course of a successful life.

This approach has proven highly successful, as their biggest customer group are individuals who just got a new job, promotion, or raise and want to portray that achievement outwards.

Following that their second biggest markets are parents or grandparents buying a timepiece for younger members of the family who recently graduated or had an important birthday. This is the arguably clearest example of Rolex moving from changing from selling a product to selling a story, and a very appealing one at that.

In conclusion, it can be said that the marketing behind Rolex is just as good, if not even better, than their actual watches.